The Hidden Benefits of Social Media Marketing: Why Your Strategy May Be Working Better Than You Think
http://www.forbes.com/sites/work-in-progress/2013/03/12/the-hidden-benefits-of-social-media-marketing-why-your-strategy-may-be-working-better-than-you-think/
My Topic:
To be a successful marketer, one should understand SNS.
What I hope to learn from this source:
I want to give information to readers about why SNS is important in marketing by showing the advantages of social media marketing.
Notes:
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Benefits of social media marketing
- 1. Brand recognition
: Through uploading posts, the brand can make good reputation from people who saw the posts.
2. Community
: The company can notice instant reaction from people, so the company realizes what consumers like or do not. Through this process, the company comprises the community with consumers.
3. Repeat Exposure
: The company can expose their products to consumers frequently.
4. Authority
: The company can establish its' own authority and make a lot of its fans.
5. Influence
: When the company succeeds to get attention from consumers, more and more consumers will be attracted.(Snowball effect)
6. Website Traaffic
: By sharing the company's SNS address, it can attratct other people to come to the company's SNS and buy some products.
7. Ahead of the Curve
: Many consumers often check that their favorite brand companies engage in SNS.
8. Mindshare with Lurkers
: Through constant posting, the company can change many lurkers into its fans.
9. Competitive Advantage
: Many companies today do not try to do a good job in SNS, so it can be a big chance to the company to stand out.
10. Big Wins
: Although the chances are not uncommon, when the chances come, the result from it is very amazing.
Final Thoughts:
At first, I can only think three or fout benefits of SNS, but after reading this article, I realize ten benefits of SNS. This article can stress my argument by showing so many benefits of SNS marketing.
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