Nowadays, it is not difficult to see people who do SNS. Even if someone does not, his or her friends, families do SNS. Almost ten years ago, there were not so many people who do SNS. However, since the technology has been developed and computers, smart phones are distributed qucikly, people are easy to meet their friends on SNS. There is no one who denies the idea that SNS is pervaded out life deeply. Although SNS is so much pervaded, people don't realize its importance and influence to our life. We are too used to SNS to realize its value. In this essay, I want to reveal SNS's importance and influence to marketing . There are many benefits when marketers consider SNS such as brand recognition, community, repeat exposure, authority, influence, website traffic, ahead of the curve, mindshare with Lurkers, competitive advantage, big wins). After showing SNS's importance on marketing, I want to persue people why SNS must be necessary to marketing. Through this process, I want to make people realize the imporance and influence of SNS to marketing. Marketers and people who want to be marketers will consider SNS more and more. They do their job in more effective ways by considering SNS. If people ignore my argument, especially they are marketers, they really lose a lot of chances to success and they only make an obstacle to their success. Even he or she is already named marketer, he or she loses advantages to much success.
Perhaps one of problems I have to solve in classical argument is that "Is SNS really necessary?".
It may seem that there are other ways in marketing except SNS. It is fact, but other ways(except SNS) are hard to make effective results. Since we consdier that facebook users are increased in geometry progression (2004 only 1 million of people do facebook and 2011 835 millions of people do facebook, from http://bmimatters.com/2012/04/10/understanding-facebook-business-model/ ), there is no difficulty to say almost all people in the world are connected to SNS nowadays. (If he or she is one of SNS users, he or she is connected directly. Even if he or she is not one of SNS users, his or her friends, families do SNS, so they are also connected SNS indirectly). After realizing current status that shows how many people use SNS, I want to explain why SNS should be necessay to marketing.
Then let's check the definition of marketing.
According to this definition, marketing decides where products should be advertised. Then where should it be advertised? I think the place should be where could make the sale of products increasing, and I think that place must be SNS. The reason is simple, because almost all people arount world are connected to SNS so it is very easy to expose one's products to customers. Until now, we think about the necessarity of SNS in case of customers. Then now check its necessarity in case of marketers.
Show one statistic first.
(from
http://www.emarketer.com/Article/Marketers-Look-Integrate-Email-Social-Mobile/1008740)
The most part that marketers focus on is facebook marketing programs(39%). Even though facebook is so popular, it is one example of SNS. When we only look at one exaple of SNS, it is most important part that marketers focus on. Then let' think whole impotance of SNS including facebook. It should be very very very important. So now I can say SNS is necessay to marketing not only in case of customers, but also in case of marketers. When people think my argument on the surface, it may be not easy to agree with. However, after realizing current status about SNS, people have no difficulty to agree with my opinion because SNS is so powerful to both customers and marketers.
It is true that there are some people who don't agree with my opinion. They believe there are other marketing ways which aren't related to SNS. They may say that just ten years ago, SNS is not so much distributed and marketers didn't care about it like today. Therefore, past marketing was not so much related to SNS and made a big success. When we consider this fact, SNS is not always necessary to successful marketing. However, I can obviously sure that in areas of marketing, past is not much important like present. Marketing is always quicksilver strategy. Since we consider that between ten years ago and now there are so many differences in all areas of our life especially about IT. When we consider this feature of marketing, we can say that in marketing, current status is much important than the past cases. Also current status always shows that SNS is very very popular and becomes more and more popular and powerful. Therefore, today's marketers should consider SNS to make more effective results.
Just 10 years ago, it was hard to see people who did SNS. Computers might be distributed widely (even though not as much as present), but there were no such as a 'smart phone.' When we consider that nowadays, we do SNS by using computers, and mostly by using smart phones, we can assume that 10 years ago, SNS was not so much popular and it might be seem non-existent. Therefore, in the past, SNS was not important in marketing. However, today's situation is much different with the past. Since the IT technology has been developed very quickly, and computers, smart phones distributed very widely, it is easy to people who have computers or smartphones and do SNS through these devices. We can say that most people are connected to SNS nowadays. Even if someone doesn't do SNS, (he or she might be seem not connected to SNS at first), but he or she also connected to SNS, because his or her friends, families do it and tell him or her about SNS. When marketers consider this situation( most people are connected to SNS directly or indirectly), there is no hesitate to marketers in that they should consider SNS during marketing process. Then, let's talk about how this essay will influence readers. I accept that its influence is not amazing and some people may think this essay's topic is very natural. However, someone who did think that there are many ways(except SNS ) to be a successful marketing can realize today's tendency(SNS is indispensable in areas of marketing) more accurately. What I want to say at the conclusion part of my essay is that my essay may be unreasonable when it is applied to past, or very far future, because marketing is very quicksilver strategy. However, in present situation, I can sure that my topic(during marketing, SNS is a tool that marketers should consider) is reasonable and can be good advice to marketers or people who want to be marketers. Thank you.
