SNS In Marketing
Everyday most people do SNS such as Facebook, Twitter, Kakao Story. They upload their pictures when they travel, when they change their hair style and want to show it to others, when they see attractive something and want to share it. Also, they meet their old friends by expanding their SNS friends. They share their feelings, information with others by SNS. However, people usually forget how powerful SNS is because they are too used to SNS to realize its power, but SNS is one of the tools that marketers should consider during the marketing process. Since we consider the situation where the influence of SNS becomes more and more powerful,during marketing, it is fact that SNS is a tool which marketers should consider.
Nowadays, it is not difficult to see people who do SNS. Even if someone does not, his or her friends, families do SNS. Almost ten years ago, there were not so many people who did SNS. However, since the technology has been developed and computers, smart phones are distributed quickly, people are easy to meet their friends on SNS. There is no one who denies the idea that SNS is pervaded out life deeply. Although SNS is so much pervaded, people don't realize its importance and influence to our life. They are too used to SNS to realize its value. In this essay, the writer wants to reveal SNS' importance and its influence to marketing . There are many benefits when marketers consider SNS such as brand recognition, community, repeat exposure and etc. After showing SNS' importance on marketing, the writer wants to persuade people why SNS must be necessary to marketing. Through this process, the writer wants to make people realize the importance and influence of SNS to marketing. Marketers and people who want to be marketers will consider SNS more and more. They do their job in more effective ways by considering SNS. If people ignore this argument, especially when they are marketers, they really lose a lot of chances to success and they only make an obstacle to their success. Even he or she is already named a marketer, he or she loses advantages to much success.
Perhaps one of the problems in the classical argument is that "Is SNS really necessary?".
It may seem that there are other ways in marketing except SNS. It is a fact, but other ways(except SNS) are hard to make effective results as SNS. Since we consdier that facebook users are increased in geometry progression . In 2004, the number of facebook users is one million. However, the number of users has increased and becomes 835 millions.(businessmodelinnovationmatters, 2012). There is no difficulty to say almost all people in the world are connected to SNS nowadays. (If he or she is one of the SNS users, he or she is connected directly. Even if he or she is not one of the SNS users, his or her friends, families do SNS, so they are also connected SNS indirectly). After realizing current status that shows how many people use SNS, let's explain why SNS should be necessary to marketing.
Before checking its necessarity, let's check the definition of marketing. "
According to this definition, marketing decides where products should be advertised. Then where should it be advertised? The place should be where could make the sale of products increasing, and the place must be SNS. The reason is simple, because almost all people around the world are connected to SNS so it is very easy to expose one's products to customers. Furthermore, much exposure really pays off in areas of marketing.
According to market research firm Chadwick Martin Bailey and iModerate Research Technologies, they found that 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower. And an impressive 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of. When we consider the situation that I mentioned ( the number of facebooks(SNS) users is increased very quickly), we can assume how much effect SNS has.
Until now, we think about the SNS in case of customers. Then now check its necessity in case of marketers. According to emarker (December 19, 2011
http://www.emarketer.com/Article/Marketers-Look-Integrate-Email-Social-Mobile/1008740)The most part that marketers focus on is facebook marketing programs(39%). Facebook is just one example of so many SNS. When we only look at one example of SNS, it is most important part that marketers focus on. Then let's think whole importance of SNS including facebook. It should be very very very crucial. SNS is necessary to marketing not only in case of customers, but also in case of marketers. When people think this argument on the surface, it may be not easy to agree with. However, after realizing current status about SNS, people have no difficulty to agree with this opinion because SNS is so powerful and influential to both customers and marketers.
It is true that there are some people who don't agree with this opinion. They believe there are other marketing ways which aren't related to SNS. For example, except SNS there are many media such as television, newspapers. However, according to the School of Business, Empirical Research, and StyleCaster Media Group(March 1, 2012) just icon of SNS affects people's decision when they do shopping. The only mark of SNS is involved in people's behavior. When we consider that only icon of SNS affects people, how much SNS' effect when marketers consider it deeply during the marketing process.
They also may say that just ten years ago, SNS was not so much distributed and marketers didn't care about it like today. Therefore, past marketing was not so much related to SNS and made a big success. When we consider this fact, SNS is not always necessary to successful marketing. However, in areas of marketing, past is not much important like present. Marketing is always quicksilver strategy. Since we consider that between ten years ago and now there are so many differences in all areas of our life especially in IT(Internet, computers, smartphones, SNS). When we consider this feature of marketing, we can say that in marketing, current status is much important than the past cases. Also current status always shows that SNS is very very crucial and becomes more and more popular and powerful. Therefore, today's marketers should consider SNS to make more effective results.
Just ten years ago, it was hard to see people who did SNS. Computers might be distributed widely (even though not as much as present), but there were no such as a 'smart phone.' When we consider that nowadays, we do SNS by using computers, and mostly by using smart phones, we can assume that ten years ago, SNS was not so much popular and it might be seem non-existent. Therefore, in the past, SNS was not important in marketing. However, today's situation is much different from the past. Since the IT technology has been developed very quickly, and computers, smart phones distributed very widely and quickly, it is easy to people who have computers or smartphones and do SNS through these devices. We can say that most people are connected to SNS nowadays. Even if someone doesn't do SNS, (he or she might be seem not connected to SNS at first, but he or she also connected to SNS, because his or her friends, families do it and tell him or her about SNS). When marketers consider this situation( most people are connected to SNS directly or indirectly), there is no hesitate to marketers in that they should consider SNS during the marketing process. Someone who did think that there are many ways(except SNS ) to be a successful marketing can realize today's tendency(SNS is indispensable in areas of marketing) more accurately. SNS marketing strategy may not be applicable into the far future or past. However, in present situation, I can sure that this topic(during marketing, SNS is a tool that marketers should consider) is reasonable and can be good advice to marketers or people who want to be marketers.
References
businessmodelinnovationmatters (April 10, 2012), Understanding Facebook business modelhttp://bmimatters.com/2012/04/10/understanding-facebook-business-model/
(December 19, 2011) Marketers Look to Integrate Email, Social, Mobile
http://www.emarketer.com/Article/Marketers-Look-Integrate-Email-Social-Mobile/1008740
Stephanie Chandler (December 3, 2013), The Hidden Benefits of Social Media Marketing: Why Your Strategy May Be Working Better Than You Think
http://www.forbes.com/sites/work-in-progress/2013/03/12/the-hidden-benefits-of-social-media-marketing-why-your-strategy-may-be-working-better-than-you-think/
(March 1, 2012), School of Business Study Finds that Facebook and Twitter Symbols Subconsciously Influence Online Buying Decisions
http://www.bus.miami.edu/news-and-media/recent-news/townsend-social-media-12.html
Kristen Garvey (2010), Consumers Engaged Via Social Media Are More Likely To Buy, Recommend
http://blog.cmbinfo.com/press-center-content/bid/46920/Consumers-Engaged-Via-Social-Media-Are-More-Likely-To-Buy-Recommend
Collins Cobuild Advanced Learner's English Dictionary6th Edition © HarperCollins Publishers 2009
