Classical Argument

1. What is my thesis?
Duing marketing, SNS is a tool that marketers should consider.

 2. What types of source am I using to defend my thesis? 
I am using expert opinions and interesting articles and some statistics.

 3. Are my arguments mostly based on evidence, logic or emotion?

My arguments based on both evidence and logic. At first, my confirmation goes along based on statictics(how pervaded SNS is),. Then I make a conclusion based on logic.

My Confirmation

Perhaps one of problems I have to solve in classical argument is that "Is SNS really necessary?".
It may seem that there are other ways in marketing except SNS. It is fact, but other ways(except SNS) are hard to make effective results. Since we consdier that facebook users are increased in geometry progression (2004 only 1 million of people do facebook and 2011 835 millions of people do facebook, from http://bmimatters.com/2012/04/10/understanding-facebook-business-model/ ), there is no difficulty to say almost all people in the world are connected to SNS nowadays. (If he or she is one of SNS users, he or she is connected directly. Even if he or she is not one of SNS users, his or her friends, families do SNS, so they are also connected SNS indirectly). After realizing current status that shows how many people use SNS, I want to explain why SNS should be necessay to marketing.
Then let's check the definition of marketing. Marketing is the organization of the sale of a product, for example, deciding on its price, the areas it should be supplied to, and how it should be advertised.( from Collins Cobuild Advanced Learner's English Dictionary6th Edition © HarperCollins Publishers 2009). 
 According to this definition, marketing decides where products should be advertised. Then where should it be advertised? I think the place should be where could make the sale of products increasing, and I think that place must be SNS. The reason is simple, because almost all people arount world are connected to SNS so it is very easy to expose one's products to customers. Until now, we think about the necessarity of SNS in case of customers. Then now check its necessarity in case of marketers.

Show one statistic first.
(from
http://www.emarketer.com/Article/Marketers-Look-Integrate-Email-Social-Mobile/1008740)




The most part that marketers focus on is facebook marketing programs(39%). Even though facebook is so popular, it is one example of SNS. When we only look at one exaple of SNS, it is most important part that marketers focus on. Then let' think whole impotance of SNS including facebook. It should be very very very important. So now I can say SNS is necessay to marketing not only in case of customers, but also in case of marketers. When people think my argument on the surface, it may be not easy to agree with. However, after realizing current status about SNS, people have no difficulty to agree with my opinion because SNS is so powerful to both customers and marketers.