Research 11/1 - Consumers Engaged Via Social Media Are More Likely To Buy, Recommend

Source:
Consumers Engaged Via Social Media Are More Likely To Buy, Recommend
http://blog.cmbinfo.com/press-center-content/bid/46920/Consumers-Engaged-Via-Social-Media-Are-More-Likely-To-Buy-Recommend

My Topic:
During marketing, SNS is a tool that marketers should consider.

What I hope to learn from this source:

According to this research, we can know how influential SNS is. SNS is involved in people's decision when they do shopping.

Notes:



The study of over 1500 consumers by market research firm Chadwick Martin Bailey and iModerate Research Technologies found that 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower. And an impressive 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of.  Considering Facebook’s over 400 million users, the opportunity is great for social media marketers.

Final Thoughts:


SNS is involved in people's decision when they do shopping. It induces people to buy products. Furthermore, people who buy the products are likely to promote their products to others, so other people are also induced to buy products. This cycle is very helpful to products' sales volume. As we can see from this research, SNS is really helpful to marketing.